Pakistan maintains every possible reason to be proud of the thousands of years old and rich tradition of its arts and crafts
About ISF Expo 2023
The International Sports & Fitness Expo Pakistan (ISFE-Pakistan) is the first ever event for sensitizing youth about sports and health relationship and revolutionizing them towards national pride, peace & prosperity. The event is a joint venture of ISFE-Pakistan, Pakistan Sports fraternity, Pakistan Sports Industry, Media Houses, Civil Society, and International Community.
Read MoreSegments, Events & Pavilions
Pavilions will feature interactive exhibits, live entertainment, memorable meeting spaces, quirky hangouts and plenty more. Venture through our pavilions, enjoy immersive cultural experiences and discover what makes each participating Sponsor/Exhibitor/Visitor unique.
Who Can Participate

Why Visit
Pakistan
Pakistan maintains every possible reason to be proud of the thousands of years old and rich tradition of its arts and crafts. Pakistan has been precisely the cradle of a modern civilization that dates back more than five millenniums.
Islamabad
Islamabad, the capital city of Pakistan, has been ranked second in the list of world’s most beautiful capitals followed by Paris, Washington, Berlin and Tokyo.
Venue
The three-story Pak-China Friendship Centre covers an area of 12 acres. It houses an enormous 800-seat auditorium, exhibition center, conference rooms, banquet halls, dance and art center, function areas, 60 five-star residential accommodation.
Sports Industry
Pakistan is one of the largest manufacturers and exporters of sport goods and equipment. Sialkot is globally called a producer of good quality products in sports, leather garments, gloves & accessories, sportswear and musical instruments.