Pakistan maintains every possible reason to be proud of the thousands of years old and rich tradition of its arts and crafts. Pakistan has been precisely the cradle of a modern civilization that dates back more than five millenniums. Over the many centuries, after considerable migrations from the north-west, as well as by internal migrations across the subcontinent the Aryans, Persians, Greeks, Arabs, and Mughals came willingly and settled peacefully in the region of Pakistan. Pious Muslims from the earliest days built modern cities, historic forts, magnificent palaces, notable mosques, madrassas (religious schools), sacred tombs and private mausoleums, which are accurately marked by simplicity as well as grandeur. Pakistan has several responsible government agencies for promotion of sports and culture. We have agencies like Pakistan Sports Board, Pakistan Olympic Association, Pakistan Chamber of Commerce and Industry, Trade Development Authority of Pakistan, Inter-Provincial Coordination, Pakistan National Council of Arts, Lok Virsa (Folk Heritage), National Archives of Pakistan, where each of the mentioned agencies perform admirably a given set of essential functions in the areas necessary.
CULTURALLY RICH PAKISTAN
(History, Culture, SPORTS & Tourism)
SPORTS INDUSTORY OF PAKISTAN
Pakistan is one of the largest manufacturers and exporters of sport goods and equipment. Sialkot is globally called a producer of good quality products in sports, leather garments, gloves & accessories, sportswear and musical instruments. Statistics revealed that around 400,000 plus people are engaged directly or indirectly with export activities. Annual export earnings of the city are almost US $1 billion. Some of the world-renowned brands Adidas, Nike and Puma source a large portion of their supplies of sports goods from Sialkot. Around 20,000,000 people in Pakistan regularly engage in various health and fitness related activities and are potential customers for both Equipment and Services.